What’s the Importance of Mapping Speed in Hotel Mapping?
The hospitality Distribution market is one of the most complex and largest among the other industries. For Hotels and OTA’s today, accurately merging multiple sources of data from suppliers is extremely challenging.
Managing a large database and providing the best hotel content to online users is one of the most tedious tasks today! Due to large databases, the data which is displayed isn’t the same everywhere and is inconsistent and at the center of these challenges, the issue of duplicate records is one of the most arduous tasks.
To render this need of the Travel Industry the travel technology companies are proving to be a boon. Travel Tech companies are providing the industry with smart and intelligent solutions to give online users a seamless and hassle-free booking experience. The technology that helps to resolve this issue of duplicate listings is called Hotel Mapping.
So, What is Hotel Mapping?
Hotel mapping refers to the process of merging different property ID’s from different suppliers into one unique property ID and providing users with unified and opinionated content.
Duplication and inconsistency of hotel content usually occur when an OTA sources its data from different channels like the bed banks, GDSs, larger OTA’s, etc.
Hotel Mapping is an excellent solution that adapts to online consumer needs. Hotel Mapping can be done manually too but looking at the large databases it can be an extremely tedious and time-consuming task.
To avoid this major problem of duplication and inconsistent listings, most of the OTA’s opt for automated Hotel Mapping Platforms and aims to prevent the end-user from booking the wrong duplicate hotel.
Does Mapping Speed matter in Hotel Mapping?
In this fast-paced lifestyle and evolving travel businesses who wants to be a turtle in the race?
Today online users are searching for millions of properties every second and They want the best hotel rooms at the best prices within seconds.
Even every supplier and distributor in the ecosystem wants to make sure that they can get the latest updated content of hotels in real-time in less time.
Today over 148 million online travel bookings are made annually and for an OTA losing a customer due to poor online service can break their business. To overcome this pain point, most of the OTA’s are looking at the automated hotel mapping software with High processing speed and accuracy.
One such AI-based Hotel Mapping Tool is UNICA, by Vervotech. Which leverage the power of machine learning to uniquely map hotel content with a 99.99% accuracy.
UNICA offers a Swift Mapping Speed and can uniquely map hotels with a mapping speed of more than 3 million properties per day. Isn’t it cool?
This pandemic has taught businesses to manage their finances smartly by not letting even a single user leave their booking website!
Giving users an easy and seamless booking experience has now become the most critical focus point for all OTA. To provide users with fast and opinionated results, a fast hotel mapping tool is of utmost importance. Which is truly a treasure for the Travel Industry!
To know more about UNICA, contact us for a demo at https://bit.ly/3eNVC1p
Find out more about UNICA here:
Vervotech, SaaS Company, founded by a team of passionate entrepreneurs in 2018 with the vision to organise all accommodation data in the world with 100% accuracy and completeness by using large scale aggregation, AI-based processing, and ever-evolving ML models.