Are your customers getting confused by seeing the same hotel listed multiple times, which is indirectly hurting your business? Well, you are not alone. The travel fraternity faces a common problem of inconsistent hotel listings, and a lot of hotel providers are trying to manage and resolve it. Since the hotel distribution market is so big and complex, oftentimes, data is not displayed properly on the website. This is where technologies like hotel mapping come in handy, where a hotel mapping tool is used to get the job done.
TL; DR
- Online hotel booking platforms often show duplicate hotel and room listings due to hotel data coming from multiple suppliers.
- Duplicate listings confuse customers and can lead to booking errors and lost revenue.
- Hotel Mapping helps organize and merge hotel data to eliminate duplicates.
- Room Mapping identifies identical rooms listed by different suppliers and presents them clearly to users.
- Manual mapping is possible, but inefficient and time-consuming.
- Automated mapping tools are the preferred solution for scalable, accurate content management.
- Vervotech Mappings offers a powerful, easy-to-integrate hotel and room mapping solution that improves customer experience and business performance.
O que é o mapeamento de hotéis?
Online Travel Agents source their hotel data from multiple channels, like bigger online travel agents, global distribution systems, and bed banks. Often, the data collected is inconsistent with a lot of duplicate hotel listings. This happens because each channel has its own set of hotel listings, and oftentimes another channel also has a similar set of data with similar listings.
When OTAs combine all their data, they end up with duplicate content, and customers see the same hotels on their website multiple times, which leads to confusion. This is where the hotel mapping tool plays a huge role. Hotel Mapping is a method of aggregating hotel properties from varied sources in an organised manner to avoid inconsistency and duplication in hotels found on a website. It guides you to take control of the integration process by mapping all your hotels.
Hotel Mapping is an excellent solution that adapts to consumer needs. It can be done manually, but that can be extremely time-consuming and complex. Most OTAs opt for automated means where a hotel mapping tool is used to get the job done with ease. This helps travel businesses achieve high customer satisfaction by aiming to prevent end-users from booking the wrong hotel and nullifying losses resulting from the same.
Read More – What is hotel mapping and why it matters for your online travel business
O que é o mapeamento de salas?
Online Travel Agents face a similar issue of duplication when it comes to rooms listed on their websites. Every data provider provides each room of a hotel differently, but in reality, the same room is listed. Room duplication is a tedious problem since every supplier has different standards when it comes to offering room data. Room Mapping aims to improve the customer experience while finding the right room and optimizing profitability for the business.
Room mapping is a process of identifying room-level data via multiple parameters, detecting which room listings are the same, and discarding duplicate results. It is carried out to display rooms accurately while sorting them by various filters according to the user’s preference. It is crucial to uniquely identify categories across multiple providers, along with Room type, Description, Room ID, Amenities, Bed type, Policy, and much more for a better customer experience.
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Best mapping solution in the market
As we mentioned, manually fixing inconsistencies when it comes to Room and Hotel mapping is immensely difficult. Online travel agents end up with tons of duplicate hotels and rooms on their websites, which indirectly leads to confused customers. The best solution for this issue is to integrate a hotel mapping tool or a hotel aggregator API. These tools help to consolidate and attain control over hotel content.
Vervotech Mappings offers great Hotel Mapping and Room Mapping software. Its seamles,s easy-to-use interface and API help users in configuring supplier credentials, uploading content files, pinpointing duplicates, mapping hotel content, and more.
Frequently Asked Questions (FAQs)
- What is hotel mapping?
Hotel mapping is the process of organizing and deduplicating hotel listings sourced from various suppliers. It ensures that the same hotel isn’t listed multiple times under different names or formats. - Why do duplicate hotel listings occur?
OTAs collect hotel data from multiple sources like GDSs, bedbanks, and other OTAs. Since each source might list the same hotel differently, duplication is common. - What are the risks of duplicate listings?
Duplicate listings can confuse customers, result in booking errors, reduce trust in your platform, and lead to potential revenue loss. - What is room mapping?
Room mapping is the process of identifying and matching identical room types across different suppliers. It helps in presenting a clean, unified room inventory on the OTA’s website. - How is room mapping done?
By comparing multiple parameters like room type, description, amenities, policies, and bed type, to detect and eliminate duplicates. - Can mapping be done manually?
Yes, but it’s time-consuming, error-prone, and not scalable. Most businesses prefer automated mapping solutions. - What is the best hotel and room mapping solution available?
Vervotech Mappings is a leading solution offering automated hotel and room mapping with an intuitive interface and robust API support.
