Vervotech Announces Winners of Inaugural Annual Awards 2024 at ATM Dubai
May 8, 2024 – Vervotech, a top accommodation data management company, announced the winners of its inaugural annual Awards at the Arabian Travel Market in Dubai. The awards recognize two outstanding contributions that created avenues of mutual growth through active partnerships. Vervotech named Technoheaven, a leading travel technology consultancy, as the recipient of the first category “Tech Partner of the Year” award. This accolade highlights Technoheaven’s invaluable partnership with Vervotech, showcasing its commitment to mutual initiatives in advancing technology beneficial to both organizations. The award underscores their collective efforts in knowledge sharing and implementing best practices. Additionally, Vervotech presented the “Ambassador of the Year” award to Vinod Singh. This honor recognizes Mr. Singh’s exceptional individual contribution to amplifying Vervotech’s presence within the market. His advocacy and active mentions have significantly raised awareness about Vervotech’s mapping solutions, benefiting both stakeholders. Commenting on the Annual awards, Vervotech’s CEO, Sanjay Ghare said, ” I congratulate both the winners, Technoheaven and Vinod Singh. As an organization, we are huge proponents of collaboration and mutual growth, and the awards recognize that spirit and set precedence for our collective effort to encourage more such collaborative endeavors.” The award ceremony took place on May 7 at ATM Dubai, where the respective winners were presented with their well-deserved honors. For media inquiries and further information, please contact: Prashant Chauhan prashant@vervotech.com Read Full Release.Vervotech is one of the leading AI-driven mapping companies offering Hotel Mapping, Room Mapping, and Hotel Curated Content solutions, empowering travel companies worldwide to deliver quality travel data to their customers. Vervotech is a part of Juniper Group, a subsidiary of Constellation Software Inc (TSX: CSU), one of the world’s largest software companies.
How online travel businesses can boost conversions by optimizing search output
As an online travel business, you understand that hotel search patterns are varied, but do you know if not understood and optimized, they can also go against you? A huge amount of your visitors can bounce off your booking portal and book their accommodation from somewhere else if the search queries don’t match their search intent. Unfavorable search experience is not just a UX problem but also a revenue problem. As a business selling accommodations online, your search should be optimized enough to target specific locations, varying with your demand data in that location. How can you achieve it? There are multiple approaches to do it, applicable in different scenarios. Let’s have a deeper look at them. Radius Based Approach The radius-based approach is the opposite of employing a one-size-fits-all strategy. The method involves deciding on a standard radius for all potential hotel queries in a pre-decided radius. Suppose a traveler is looking for accommodation near a popular landmark or a specific location. So you have to account for all geotags within the designated radius, your search engine will show entries for all targeted locations and point-of-interest searches in the radius. To understand it better, let’s say a user seeking a hotel within a 5-kilometer radius of the Eiffel Tower in Paris is instantly presented with relevant options because you have tagged all geocodes within a five-kilometers radius taking a point of interest i.e. Eiffel Tower in this case. Polygon based approachThe polygon-based approach is best suited when you are targeting a specific geography and want to cover everything that defines that geography. To apply this method, you need to account for latitude, longitude and geotags outlining the entire periphery of a city or specific area. Hotel name-based approach The approach allows visitors to quickly find properties by simply typing a keyword, they don’t have to spell out the name of any location, saving them time and improving your user experience and look-to-book ratio. When travelers come to your website and interact with your booking engine, the last thing you want is for your search results to show no response to their search query. The second worst thing is irrelevant options. If your search box throws up results, it is good. At the same time, if the visitors are coming to your search box, there is a huge opportunity. This is the closest you get to converting a potential customer. You can significantly improve your conversion numbers by understanding the search patterns and optimizing them with area and polygon-based approaches. Vervotech is a leading Hotel Mapping and Room Mapping API that leverages the power of AI and ML to quickly and accurately identify each property listing through the verification of multiple parameters. With One of the industry’s best coverage of 98% and an accuracy of 99.999%, Vervotech is quickly becoming the mapping software of choice for all leading global companies operating in the travel and hospitality industry. To learn more about Vervotech and the ways it can enhance your business in the long run contact us: sales@vervotech.com
