Category: OTA optimization

Top marketing strategies for online travel agencies:SEO to social media

The travel industry has seen a significant shift in consumer behavior over the last few years, with close to 150 million travelers booking their ...

Different terminologies for hotel wholesalers in the travel industry

A wholesaler is a third-party marketplace that sources hotel inventory (room nights, rates, hotel amenities, packages) in bulk from hoteliers, and accommodation providers and ...

Six features every travel agency software must have

A travel agency software is all-in-one travel-based software that helps you manage and automate your sales, booking, and finances operations. If you are a ...

Descriptive Content: What is it, and how can it impact the travel company’s revenue? 

As a travel business, it is great to convert your website’s lookers to bookers- but how do you get your visitors to actually book ...

7 Steps to Start an Online Travel Agency Business

We live in the startup era, where budding entrepreneurs are passionate about turning their dream project into a lucrative business. Launching a travel agency ...

The importance of responsive web design for OTAs and its implementation

Your website is your most important asset as an online travel agency (OTA). It’s where customers come to browse, compare prices, and ultimately book ...

How to optimize an OTA website for search engines and improve online visibility 

As the travel industry becomes increasingly digitized, online travel agencies (OTAs) are crucial to travel planning and booking. Over 60% of leisure travelers find ...

Is Google the New Online Travel Agency for Travelers?  

Before the advent of the internet, vacation trips were basically planned by travel agents. The traveler would have to flip through travel brochures, talk ...

Six tips for choosing the right inventory supplier for a travel business

Every business in the travel industry understands how critical it is to have a great partnership with hotel whole sellers. From offering the latest ...

Why do OTAs, DMCs, TMCs, and Hotel Suppliers need Mapping?

Hotel Mapping is a process of curating hotel content data coming from various suppliers by merging property IDs and creating one unified ID to ...

Max

Mapping Expert

Book your exclusive no-cost demo call with our team.

As part of the free demo call, you will receive:

Discover our mapping tech suite in action. Free consultation to upgrade your technology.