Data can be a powerful tool to spearhead your business in the right direction. But when you encounter duplicate data on your marketplace, it can have a dramatic impact on your business performance.
The complex distribution system has a mix of suppliers, OTAs, GDS, metasearch sites, wholesalers, etc., which tend to distribute the same rooms, increasing the chances of room content duplication. There is a lack of any global standard when it comes to distributing content. Each distributing channel focuses on its own set of rules when distributing content which makes it difficult and tedious for suppliers to consolidate the data sent out.
Read our Infographic to learn more about the ways in which room mapping can optimize your business revenue.