Unmapped hotel content is one of the primary reasons why online travel businesses never realize the full potential of their suppliers’ data. On top of that, incorrect and inconsistent listings displayed on their websites hit their brand image and tanks their revenues.
OTAs mostly source hotel content from multiple suppliers, which is primarily crude and leads to inconsistent listings. Such as street addresses that don’t match geolocations, leaving the end consumer stranded. Hotel mapping tools solve the problem using technology and make sure hotel content is highly accurate and up-to-date, which ultimately helps travel businesses secure high booking numbers and revenues.