During the initial years, startups have limited financial bandwidth, which they should allocate to their core functions. Travel startups are no different. They need to outsource many tasks to cut costs and provide comprehensive solutions that are competitive in the market. That’s when white-label travel solutions become crucial for travel startups. They offer a quick and cost-effective way to enter the market without investing in expensive technology, partnerships, supplier relationships, and infrastructure.
One of the biggest challenges for travel startups is the high cost of building and maintaining a comprehensive travel technology platform. Developing a booking engine, integrating with multiple travel suppliers, and creating a user-friendly website can be a costly and time-consuming process.
White-label travel solutions offer a ready-made solution that can be easily customized to the startup’s brand and requirements. These solutions typically include a booking engine, a selection of travel products and services, and a user-friendly website that can be accessed from any device.
What’s a white-label travel solution?
A white-label travel solution is a travel technology or a feature that is branded and customized for a specific company or organization.
It means that a travel startup can use these readymade technologies and features under their own brand name and monetize them. And the company that makes solutions does not leave any branding and allows travel businesses to use their technologies on a subscription basis.
Therefore, white labeling allows a travel company to offer their customers a seamless travel booking experience while using the technical infrastructure and expertise of third-party technology players.
Also Read – Traits of a Successful Travel Management Company
Benefits of white label travel solutions for startups
One of the key benefits of white-label travel solutions for startups is their ability to launch quickly and efficiently. White labeling eventually helps travel startups to save time and money, as they can focus on critical growth functions rather than building a platform from scratch. The extra resources benefit almost all the functions of the business. How? Read on as we explain them one at a time.
- Improved sales & revenue
With an advanced booking portal integrated with all necessary APIs from white label solution provider, you can provide all the features and functionalities to your customers that the leaders in your industry provide. Once you add a decent differentiator, you will witness more visitors completing bookings on your travel portal.
- Personalization of services
As we mentioned earlier in the article, white-label products and services allow your travel brand to personalize services and incorporate tools that cater to the demand of the day. And as you personalize your services, it creates a value differentiator that will immensely help your marketing efforts.
- Better customer satisfaction & retention rate
The white-label travel solutions provide a luxury of choice, and you can offer a variety of options to your customers as you provide the convenience of accessing all the information in one place. A technology use case here could be a conversational AI chatbot linked to your human customer support. This way, you offer your customer a comprehensive support ecosystem with a single third-party integration. It will eventually boost your customer satisfaction ratings and retention numbers.
- Wider business reach
The ability to access a vast array of travel products and services through an API increases your punching power early in your business. You can quickly widen your company’s reach and target a broader client base. For example, if your platform doesn’t have short-term rentals, you can easily plug in a supplier that offers STR. Now, if you worry about inconsistencies in displaying properties, use a hotel mapping tool to reach a wider customer base with clean listings.
In addition, white-label travel solutions often come with support and training, enabling travel startups to start using the product and services as quickly as possible and start reaping the benefits, which is virtually impossible if startups build solutions themselves.
Also Read: Why do OTAs, DMCs, TMCs, and Hotel Suppliers need Mapping?
Final word!
Technologies take time to mature, and startups cannot afford to enter a market with half-baked solutions. It dents customer sentiment towards an upcoming brand. That’s why white-label travel solutions are crucial for travel startups as they provide a quick and cost-effective way to enter the market, offering a ready-made solution that can be easily customizable. These solutions can help travel startups launch their business offerings quickly and focus on marketing and customer acquisition, giving them a competitive advantage in a crowded and highly competitive market.
