The hospitality distribution market is one of the most complex and largest among the other rival industries in a relative sense. For Hotels and OTA’s today, accurately merging multiple sources of data from suppliers is extremely challenging due to a lack of global standards. Managing a large database and providing the best hotel content to online users is one of the most tedious tasks when done manually due to the increments in data sets that companies need to work with regularly. Due to these large databases, the data displayed isn’t the same everywhere and can result in errors in booking all over the platform. At the centre of these challenges, the issue of tackling duplicate records stands as the most arduous task that needs to be addressed by modern global hotel OTAs, suppliers and distributors alike.
To meet this need of the travel industry, travel technology companies are quickly starting to prove their worth. Travel tech companies are providing the industry with smart and intelligent solutions to give online users a seamless and hassle-free booking experience thus ensuring their retention in the long run. The technology that helps to resolve this issue of duplicate listings is called hotel mapping – a service that quickly identifies duplicates and ensures consistencies in hotel and room listings on any given platform.
What is Hotel Mapping?
Hotel mapping refers to the process of merging different property IDs from different suppliers into one unique property ID and providing users with unified and opinionated content. Duplication and inconsistency in hotel content usually occur when an OTA sources its data from different channels like the bed banks, GDSs, larger OTA’s, etc. that do not really conform to the same standard of distribution. Hotel Mapping is an excellent solution that adapts to online consumer needs. Hotel mapping can be done manually too but looking at the large databases that companies need to work with regularly today (that is constantly increasing) it can be an extremely tedious, time-consuming and labour-intensive process.
To avoid this major problem of duplication and inconsistent listings, most of the OTA’s opt for automated hotel mapping platforms and aims to prevent the end-user from booking the wrong duplicate hotel. If you want to learn more about hotel mapping, we highly recommend going through this blog Hotel Mapping, where we delve into a much more detailed analysis of the topic.
Does Mapping Speed matter in Hotel Mapping?
In this fast-paced lifestyle and evolving travel businesses who wants to be a turtle in the race? Today, online users are searching for millions of properties every second and they want the best hotel rooms at the best prices within seconds. As a result, all suppliers and distributors in the ecosystem want to make sure that they can push the latest updated content of hotels in real-time for greater coverage.
Today, over 148 million online travel bookings are made annually and for an OTA losing a customer due to poor online service can break their business. To overcome this pain point, most of the OTA’s are looking at automated hotel mapping software with high processing speed and accuracy so as to maintain consistencies across their platform. It is essential that the listings being made available to potential customers on online booking platforms are both accurate and updated so that the best possible properties can be displayed according to the search query. If multiple listings are present on a platform that relates to the same property, it ends up confusing the customer and results in incorrect bookings. Such incorrect bookings can not only incur losses but can seriously threaten the viability and damage the credibility of a brand over time.
This pandemic has taught businesses to manage their finances smartly by not letting even a single user trickle through when it comes to conversions. In such a competitive market, giving users an easy and seamless booking experience has now become the most critical focus point for all OTAs. To provide users with fast and opinionated results, a fast hotel mapping tool is of utmost importance. Therefore, to answer the question, speed is definitely important and one of the most critical factors that contribute to the efficiency of any given system in the distribution network.
We, at Vervotech, understand the importance of the role we tech companies play in the travel industry and we are constantly working towards bettering our products and services to better serve the travel businesses. Our AI-based hotel mapping API, Vervotech Mappings, leverage the power of machine learning to uniquely map hotel content with a 99.99% accuracy and can uniquely map hotels with a mapping speed of more than 3 million properties per day. Pretty cool, isn’t it? What’s cooler is the fact that we push updates multiple times a day with a coverage of over 98%! If you want to learn more about our hotel mapping software and the other services offered by Vervotech, visit us here for a guided showcase of our products.Vervotech Mappings is a leading Hotel Mapping and Room Mapping API that leverages the power of AI and ML to quickly and accurately identify each property listing through the verification of multiple parameters. With one of the industry’s best coverage of 98% and an accuracy of 99.999%, Vervotech Mappings is quickly becoming the mapping software of choice for all leading global companies operating in the travel and hospitality industry. To learn more about Vervotech Mappings and the ways it can enhance your business in the long run contact us: sales@vervotech.com
