Category: Online Travel Business

How online travel businesses can boost conversions by optimizing search output

As an online travel business, you understand that hotel search patterns are varied, but do you know if not understood and optimized, they can ...

Customer Retention for OTAs: Strategies for Loyalty

Customer retention is not just a metric; it reflects a brand’s ability to maintain a loyal customer base over time. Retaining customers becomes paramount ...

MOR or not MOR, what’s best for OTAs? A comparison

In this “online travel agency payment infrastructure” series, we previously discussed PCI DSS compliance; once you have clarity on that, the next thing that ...

Managing Online Reviews and Reputation for OTAs

As an online travel agency, your growth trajectory hinges considerably on maintaining a positive reputation and degree of trust among your target audience. Online ...

Effectiveness of affiliate programs for travel agencies

Affiliate marketing has evolved remarkably, becoming a crucial weapon in the marketing arsenal of any e-business. According to Rewardful, the affiliate marketing industry is ...

How Hotel-to-City mapping helps OTAs build efficient search functionality

The success of online travel businesses’ hotel booking is heavily tied to platforms’ intrinsic ability to provide a search experience that aligns with travelers’ ...

Six economic theories to handle demand fluctuations in OTA operations

Online travel agencies face seasonal fluctuations every year, which have a significant bearing on their stability and growth. Understanding economic theories that explain these ...

Why Apartment Mapping is the need of the hour for travel agencies in 2024

The rise of the sharing economy and COVID-19 made vacation rentals and apartments a popular choice among travelers. A Research and Markets report shared ...

BNPL for online travel companies: Explained

Six out of ten users of online commerce use BNPL (Buy now, pay later) as a payment option. The user base is expanding and ...

Five ways OTAs should assess payment service providers

Unlike what was the norm a decade ago, online travel businesses like OTAs had to depend upon banks to process their payments. Things have ...

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