The rise of digitalization has disrupted the travel industry. In this modern era, the tech-savvy travelers’ needs are fast evolving, and meeting their expectations is crucial and challenging. Travelport research found that 33% of travelers are more likely to book using OTA. OTAs are the preferred choice for convenience, global access, price transparency, etc., and play a key role in the hotel distribution channel. It’s not just a matter of being able to keep up but staying in front and maintaining a competitive edge over their competitors.
Read our Infographic to learn more about the challenges faced by Online Travel Agencies.