The success of online travel businesses’ hotel booking is heavily tied to platforms’ intrinsic ability to provide a search experience that aligns with travelers’ intent. If the search goes awry and users don’t find results aligning with their queries, they may not proceed and swiftly move on to another agency.
Hotel-to-City Mapping is a feature provided by leading Hotel Mapping tools that addresses this challenge of vague search experience which ensures that users find precisely what they’re looking for, reducing the likelihood of abandoned bookings and dissatisfied customers.
How does search experience go wrong for online travel businesses?
The first hurdle that users encounter when exploring online hotel bookings is not finding answers to their search query or search hierarchy which is confusing.
Suppose a scenario a user from the USA searches a hyper-local query “paradise’ and finds no results because no attributions are provided at the backend to search query.
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While when proper attribution is provided with connected location IDs after each city, the search results look below.
So, let’s discuss how you can fix this UX problem in detail with hotel-to-city mapping using different modules.
Four step Hotel to City module to build efficient search functionality
1. City Location IDs: Streamlining the Backend for Efficiency
At the heart of efficient search processes lies the use of City Location IDs. These unique identifiers, assigned to each city independently of supplier information, contribute to smoother backend operations. This Hotel-to-city mapping module ensures that online travel businesses can provide fast and accurate attributions, minimizing the risk of user frustration due to delayed or irrelevant search results.
2. Building an Intuitive Search Hierarchy
Understanding that a well-structured search hierarchy is critical, Hotel-to-City Mapping introduces the concept of City Location IDs. These unique identifiers are assigned to each city, irrespective of supplier information, enabling online travel businesses to run queries and configurations seamlessly. The result is an intuitive search experience that aligns with users’ expectations, reducing the risk of them seeking alternatives elsewhere.
3. Connected Locations for a Comprehensive Search Experience
Hotel-to-city mapping also but extends to connected locations. By displaying specific properties in areas linked to a master city location, the feature ensures that users can explore different parts of a city seamlessly. This interconnected approach adds depth to the search experience, offering a more comprehensive view of available accommodations.
4. Integrating Points of Interest for Informed Choices
Hotel-to-City Mapping allows you to map points of interest, with Location IDs and codes associated with attractions, users can tailor their search based on convenience facilities such as airports, train stations, and tourist hotspots. This integration empowers users to make informed choices, aligning their accommodation preferences with their travel objectives.
Hotel-to-City Mapping feature offered by Hotel Mapping Solutions addresses the challenge of vague or no search results directly impacting user experiences through building intuitive search hierarchies, providing connected locations, and integrating points of interest. The right search result can make or break a booking, so adopting Hotel-to-City Mapping is worth a shout for all online travel businesses selling accommodations.
