How Duplicate Hotel Listings drop sales of Travel Booking Websites?
Most travel booking websites today are trying to give their users with best online booking experience. However, there are still many major pain points that need to be addressed! As it’s said for every business, the customer is the king, and to keep them as loyal returning customers, OTA’s are trying their best to deliver the needs of customers to the best of their abilities. For this, OTA’s are looking to technological advancements and leveraging their business with the help of travel technologies in order to gain that critical competitive advantage. One such major pain point for most modern OTA’s is duplicate hotel content. Imagine you are booking an awaited trip but when you land on the booking website, you notice that the hotel that you were looking for is repeated multiple times with different hotel prices. Doesn’t it break the seamless customer experience? You might even leave the booking website within seconds and never visit that site again due to the poor booking experience. Let’s look upon an example of duplicate hotel content on a famous booking website: Here the same hotel is repeated multiple times with different hotel room rates. For any booking website, this issue can make or break their business and impact their user’s experience tremendously. So, why does this issue of hotel duplication occur in the first place? Before understanding the solution for removing hotel duplicates, let’s understand the reasons behind hotel content duplicity. As depicted above, the main reason behind this is the growing number of suppliers constantly pushing hotel content to travel databases. These inconsistent duplicate listings from suppliers can’t be removed manually (or is extremely time-consuming and labour-intensive in most cases), so most of the OTA’s end up with tons of duplicate hotel rooms, and they then receive angry feedbacks from confused online users. In order to understand the problem better, here is a graphic for more clarity: For displaying hotel content, OTA’s have to source their hotel data from multiple suppliers, and during this process, sometimes those multiple suppliers provide the data for the same hotel multiple times. This data is collected and combined, and then reflected on the OTA’s websites. The inconsistencies in hotel content from multiple suppliers result in duplicate hotel content on the travel booking websites. According to the stats of the sale cycle, the global online travel market was worth more than $629 billion in 2017 and is predicted to reach almost $818bn by 2020. Going by this statistic, we can now understand the power of online booking and OTA. Looking at the whooping rise, any serious problem while booking can result in huge losses to the online travel agencies. So, is there any solution to tackling this ever-growing problem of duplicate hotel content now that we know the main reasons behind hotel duplicates? Let’s fall back upon the extraordinary power of technology and dig products that can work wonders in removing millions of duplicate properties within seconds. Since manually filtering millions of properties and then removing duplicates is near to impossible, the travel technology ninjas are here to help! By leveraging the power of technology, travel businesses are making use of AI and ML to constantly filter their database and provide the most accurate and opinionated content to their users. The technology that is helping businesses achieve this is called hotel mapping. Hotel mapping is the method of aggregating hotel properties from varied sources in an organized manner to avoid inconsistencies and duplication in hotels found on any given website or platform. It guides you to take control of the integration process by mapping all your hotel data and providing your customers with the best possible listings thus leading to increased conversions and an enhanced customer experience. Hotel Mapping is an excellent solution that adapts to consumer needs through the application of modern technologies. Most OTAs opt for automated means where a hotel aggregating API is used to get the job done with ease and without errors. This helps travel businesses to build trust with their customers by aiming to prevent end-users from booking the wrong hotel thus evading losses incurred from cancellations. If you want to learn more about hotel mapping, then make sure to give this blog a read, where we take a deeper dive into the nuances of the technology and the ways it is transforming modern global businesses. We, at Vervotech, understand the importance of the role we tech companies play in the travel industry and we are constantly working towards bettering our products and services to better serve the travel businesses. Our AI-based hotel mapping API, Vervotech Mappings, leverage the power of machine learning to uniquely map hotel content with a 99.99% accuracy and can uniquely map hotels with a mapping speed of more than 3 million properties per day. Hotel content without duplications on the travel booking websites can prove to be a USP for any OTA. For this de-duplication, hotel mapping is proving to be a king in the travel industry.Vervotech Mappings is a leading Hotel Mapping and Room Mapping API that leverages the power of AI and ML to quickly and accurately identify each property listing through the verification of multiple parameters. With one of the industry’s best coverage of 98% and an accuracy of 99.999%, Vervotech Mappings is quickly becoming the mapping software of choice for all leading global companies operating in the travel and hospitality industry. To learn more about Vervotech Mappings and the ways it can enhance your business in the long run contact us: sales@vervotech.com
Traits of a Successful Travel Management Company
The turn of the millennium brought with it several technologies that completely transformed the global business environment. Technologies such as the internet and social media provided a lot of advantages to many businesses that were aware of the potential of these new media. As a result, the companies that were able to incorporate these newer technologies into their existing mixes enjoyed a certain competitive edge over the companies that relied heavily on traditional technologies. The travel management companies is no stranger to such changes having constantly transformed itself through the ages depending on the needs and requirements of society. The advent of the internet and social media platforms enabled Travel Management Companies with a much-needed platform to showcase their listings. The 2000s saw the rise of several online travel management companies that aggressively expanded their markets in new and emerging markets due to the rapid boom of the travel industry. There were several reasons behind the shift in the industry: Shorter travel time between locations Better communication between long distances Easier access to information New and emerging markets in Asia, Latin America and Africa New opportunities through strategic business ventures Rise of the niche industries A shift in the mentality and psyche of people People are much more open towards alternate business opportunities today when compared to the general population before the internet revolution. This is because the internet provides people with a direct channel to market their products and services thus leading to better relationships between the provider and the consumer. Therefore, niche industries found their footing leading to a lot of more people travelling regularly for their business needs. It was essential that the travel management companies understood the shift in the market and orient their ways to better meet the needs and wants of their target market. Several technology companies started operations to meet these growing needs of the business when it came to optimizing their business practices. If businesses were to evolve into the digital era, they needed to do away with their archaic technologies and incorporate these newer ones to reach more audiences and provide better services. The shift towards an online business model by travel management companies was a step in the right direction but since the market was new, these companies struggled to find the most optimal ways to sell their products. According to certain studies, during the mid-2000s, companies started pricing their products competitively due to the increase in competition in the market. This led to a loss in revenue and the hospitality industry was struggling to provide its services at the stipulated prices. The market collapse of 2008 further worsened the situation and companies were scrambling to find their footing in an extremely saturated market. The disruptive business model introduced by Airbnb was considered a threat to the hotel industry but played a critical role in paving the way for travel agencies to modernize their services. Most travel agencies realized the need for major changes in their business model and pricing strategies to attract larger audiences – a factor that enabled Airbnb to grow rapidly and expand its services to global markets. Content management and distribution were determined as two key factors that affected the overall credibility of any online business and companies that were able to adopt technologies that automated their content management was able to provide better services to their end-users. Reliability on online service providers was still on the rise though as the internet provided an ease of access that could not be matched by any other platform. During the early-2010s, the smartphone became a staple and people had constant access to the internet through their smartphones further increasing the dependency on online platforms. Since the number of bookings was constantly on the rise, there was a need for companies to update their listings as frequently as possible to reflect the latest changes in listings and provide the best possible choices to customers. Therefore, it can be seen that there are several factors that determine the viability of an accommodation provider in a modern context: Accessibility: A modern accommodation platform needs to be accessible to all potential customers. This means adopting a business model that focuses on both online and offline selling. Visibility: A platform needs to be visible to attract a large number of audiences organically. It does not make much sense to have a presence on different mediums without optimizing one’s visibility to end-users. Affordability: It goes without saying that customers will buy from platforms that provide the best value for their money. Therefore, a modern accommodation provider needs to be affordable and provide packages for all types of tourists and travelers. Technology: The technology adopted by any given company determines its overall quality of service and effectiveness. Therefore, a modern accommodation provider must incorporate the latest technologies into their existing systems. Quality: Quality has always been one of the drivers of businesses since ancient times. Any company operating in the service sector needs to provide the best quality of service to remain competitive in the market. Sustainable: Sustainability practices are quickly becoming one of the most important factors that determine the viability of any modern business. Customers of the new age prefer companies that are sustainable since it positively impacts their psyche. In addition, sustainable practices also cut down on losses for the company through the incorporation of progressive models. Environment-friendly: The impacts on the environment and climate change are two of the most important challenges faced by humans at present. The travel and hospitality industry has long been associated with environmental degradation and there is a dire need for the industry to change their practices. However, most companies are now focusing their resources on sustainable practices and that has somewhat restored faith in the industry. Support: Support is a key aspect of any business operating in the service sector. Companies must provide multiple channels of support to their consumers to maintain good relations and maintain their brand image and value in the market. These are some of the key factors that
What’s the Importance of Mapping Speed in Hotel Mapping?
The hospitality distribution market is one of the most complex and largest among the other rival industries in a relative sense. For Hotels and OTA’s today, accurately merging multiple sources of data from suppliers is extremely challenging due to a lack of global standards. Managing a large database and providing the best hotel content to online users is one of the most tedious tasks when done manually due to the increments in data sets that companies need to work with regularly. Due to these large databases, the data displayed isn’t the same everywhere and can result in errors in booking all over the platform. At the centre of these challenges, the issue of tackling duplicate records stands as the most arduous task that needs to be addressed by modern global hotel OTAs, suppliers and distributors alike. To meet this need of the travel industry, travel technology companies are quickly starting to prove their worth. Travel tech companies are providing the industry with smart and intelligent solutions to give online users a seamless and hassle-free booking experience thus ensuring their retention in the long run. The technology that helps to resolve this issue of duplicate listings is called hotel mapping – a service that quickly identifies duplicates and ensures consistencies in hotel and room listings on any given platform. What is Hotel Mapping? Hotel mapping refers to the process of merging different property IDs from different suppliers into one unique property ID and providing users with unified and opinionated content. Duplication and inconsistency in hotel content usually occur when an OTA sources its data from different channels like the bed banks, GDSs, larger OTA’s, etc. that do not really conform to the same standard of distribution. Hotel Mapping is an excellent solution that adapts to online consumer needs. Hotel mapping can be done manually too but looking at the large databases that companies need to work with regularly today (that is constantly increasing) it can be an extremely tedious, time-consuming and labour-intensive process. To avoid this major problem of duplication and inconsistent listings, most of the OTA’s opt for automated hotel mapping platforms and aims to prevent the end-user from booking the wrong duplicate hotel. If you want to learn more about hotel mapping, we highly recommend going through this blog Hotel Mapping, where we delve into a much more detailed analysis of the topic. Does Mapping Speed matter in Hotel Mapping? In this fast-paced lifestyle and evolving travel businesses who wants to be a turtle in the race? Today, online users are searching for millions of properties every second and they want the best hotel rooms at the best prices within seconds. As a result, all suppliers and distributors in the ecosystem want to make sure that they can push the latest updated content of hotels in real-time for greater coverage. Today, over 148 million online travel bookings are made annually and for an OTA losing a customer due to poor online service can break their business. To overcome this pain point, most of the OTA’s are looking at automated hotel mapping software with high processing speed and accuracy so as to maintain consistencies across their platform. It is essential that the listings being made available to potential customers on online booking platforms are both accurate and updated so that the best possible properties can be displayed according to the search query. If multiple listings are present on a platform that relates to the same property, it ends up confusing the customer and results in incorrect bookings. Such incorrect bookings can not only incur losses but can seriously threaten the viability and damage the credibility of a brand over time. This pandemic has taught businesses to manage their finances smartly by not letting even a single user trickle through when it comes to conversions. In such a competitive market, giving users an easy and seamless booking experience has now become the most critical focus point for all OTAs. To provide users with fast and opinionated results, a fast hotel mapping tool is of utmost importance. Therefore, to answer the question, speed is definitely important and one of the most critical factors that contribute to the efficiency of any given system in the distribution network. We, at Vervotech, understand the importance of the role we tech companies play in the travel industry and we are constantly working towards bettering our products and services to better serve the travel businesses. Our AI-based hotel mapping API, Vervotech Mappings, leverage the power of machine learning to uniquely map hotel content with a 99.99% accuracy and can uniquely map hotels with a mapping speed of more than 3 million properties per day. Pretty cool, isn’t it? What’s cooler is the fact that we push updates multiple times a day with a coverage of over 98%! If you want to learn more about our hotel mapping software and the other services offered by Vervotech, visit us here for a guided showcase of our products.Vervotech Mappings is a leading Hotel Mapping and Room Mapping API that leverages the power of AI and ML to quickly and accurately identify each property listing through the verification of multiple parameters. With one of the industry’s best coverage of 98% and an accuracy of 99.999%, Vervotech Mappings is quickly becoming the mapping software of choice for all leading global companies operating in the travel and hospitality industry. To learn more about Vervotech Mappings and the ways it can enhance your business in the long run contact us: sales@vervotech.com
