The global online travel market, valued at USD 1105.80 billion in 2022, is projected to grow from USD 1237.39 billion in 2023 to USD 3041.92 billion by 2031, with a compound annual growth rate (CAGR) of 11.90% during the forecast period (2024-2031). The industry has transformed significantly with the rise of online travel agencies (OTAs), travel hubs, and hotel aggregators. However, this growth also brings challenges, particularly in maintaining accurate and consistent data. Effective hotel mapping is critical in addressing these challenges.
Understanding Hotel Mapping
Hotel mapping involves correlating hotel IDs across different suppliers to ensure consistency in hotel data, including pricing and availability. This process is crucial for providing accurate information to customers and avoiding issues such as overbooking or incorrectly displayed prices.
Key Details Managed in Hotel Mapping:
- Property name
- Contact information
- Address
- ZIP code
- Descriptions
- Geo-location
- Policies
Importance of Hotel Mapping
Effective hotel mapping is vital for OTAs to offer the best prices and ensure up-to-date availability. This process prevents:
False Negatives: Missing matches between suppliers and internal databases, resulting in unrealized revenue due to higher prices offered.
False Positives: Incorrect matches lead to financial losses and customer dissatisfaction.
Challenges in Hotel Mapping
Precision vs. Coverage
Balancing precision and coverage are essential. High precision reduces false positives, while comprehensive coverage minimizes false negatives. Advanced AI and machine learning solutions are the best approaches to reduce these errors.
Slow Automatic Mapping
Large datasets make automatic mapping time-consuming. For instance, matching 1,000 hotels with another 1,000 requires 1,000,000 comparisons, which can be impractical in real-time operations.
Ineffectiveness of Manual Mapping
Manual mapping must be faster and more efficient for the fast-paced online travel industry. Semi-automated solutions combining AI/ML with human intervention are more effective.
How Vervotech Hotel Mapping Works
Vervotech’s hotel mapping solution is designed to address these challenges comprehensively:
Data Collection
Vervotech collects hotel data from various sources, including suppliers, direct chains, channel managers, switches, GDSs, and extranet hotels. This data is collected either through API or standard FTP file transfer.
Data Standardization
Data from suppliers often has different attributes or needs more consistency. To avoid inconsistencies, Vervotech standardizes this data into a static framework.
Data Processing
Using advanced AI and ML algorithms, Vervotech analyzes and identifies property information, such as hotel type, ID, amenities, policies, star ratings, and reviews. The system groups similar hotels with identical parameters into one category.
Outcome
Vervotech delivers mapped data through three basic APIs, providing newly added, updated, and deleted hotels. Users can easily download hotel content by calling the Get Hotel Content endpoint API.
Advantages of Vervotech's Hotel Mapping Solution
Accuracy & Coverage
Extensive Coverage: Ensures 98% coverage and unmatched accuracy of 99.999%, eliminating issues caused by incorrect hotel listings.
Vast Supplier Network: Manages content from over 400 suppliers, fully mapped for convenience.
Dedicated Portal
This portal provides a clear overview of the distribution network and highlights the best available matches to ensure complete visibility over your pipeline.
Speed & Efficiency
Advanced AI/ML Algorithms enable rapid mapping of hotel content, enabling it to update and map content faster than competitors.
Granular API
All hotel content and mapping data are distributed using a set of web services designed for granularity, allowing detailed parameter downloads with minimal content.
Real-Time Updates
Multiple Updates in Real Time ensure active collaboration with leading suppliers, leveraging AI and ML technology to push content to booking platforms within minutes.
Self-Service Portal
It ensures users have complete visibility over their data through a self-service portal, which allows access and control over their distribution network. All changes are synchronized to provide the greatest control over the content.
These views provide:
- Insights into supplier content quality.
- Highlighting duplicate content.
- Outdated data.
- Other potential issues for optimization.
NHA (Non-Hotel Accommodation) Mapping
In addition to traditional hotels, Vervotech’s mapping includes data from regional vacation rental providers, ensuring comprehensive accommodation options.
Data Collection
Vervotech collects hotel data from various sources, including suppliers, direct chains, channel managers, switches, GDSs, and extranet hotels. This data is collected either through API or standard FTP file transfer.
Data Standardization
Data from suppliers often has different attributes or needs more consistency. To avoid inconsistencies, Vervotech standardizes this data into a static framework.
Data Processing
Using advanced AI and ML algorithms, Vervotech analyzes and identifies property information, such as hotel type, ID, amenities, policies, star ratings, and reviews. The system groups similar hotels with identical parameters into one category.
Outcome
Vervotech delivers mapped data through three basic APIs, providing newly added, updated, and deleted hotels. Users can easily download hotel content by calling the Get Hotel Content endpoint API.
An accurate and comprehensive hotel mapping solution is essential for staying competitive in the online travel industry. Vervotech’s advanced approach ensures high precision, complete automation, and unmatched speed, making it an indispensable tool for OTAs and travel businesses.
About Vervotech:
Vervotech is a leading Hotel Mapping and Room Mapping API that leverages the power of AI and ML to quickly and accurately identify each property listing through the verification of multiple parameters. With One of the industry’s best coverage of 98% and an accuracy of 99.999%, Vervotech is quickly becoming the mapping software of choice for all leading global companies operating in the travel and hospitality industry. To learn more about Vervotech and the ways it can enhance your business in the long run contact us: sales@vervotech.com
