What is Hotel Mapping And Room Mapping?
Are your customers getting confused by seeing the same hotel listed multiple times which is indirectly hurting your business? Well, you are not alone. The travel fraternity faces a common problem of inconsistent hotel listings and a lot of hotel providers are trying to manage and resolve it. Since the hotel distribution market is so big and complex, oftentimes, data is not displayed properly on the website. This is where technologies like hotel content mapping comes in handy.
What is Hotel Mapping?
Online Travel Agent source their hotel data from multiple channels like bigger online travel agents, global distribution systems, and bed banks. Often, the data collected is inconsistent with a lot of duplicate hotel listings. This happens because each channel has its set of hotel listings and oftentimes another channel also has a similar set of data with similar listings.
When OTAs combine all their data they end up with duplicate content and customers see the same hotels on their website multiple times which leads to confusion. This is where mapping plays a huge role. Hotel Mapping is a method of aggregating hotel properties from varied sources in an organised manner to avoid inconsistency and duplication in hotels found on a website. It guides you to take control of the integration process by mapping all your hotels.
Hotel Mapping is an excellent solution that adapts to consumer needs. It can be done manually but that can be extremely time consuming and complex. Most OTAs opt for automated means where a hotel aggregating API is used to get the job done with ease. This helps travel businesses to achieve a good customer journey from their users by aiming to prevent end-user from booking the wrong hotel.
What is Room Mapping?
Online Travel Agents face the similar issue of duplication when it comes to rooms listed on their website. Every data provider provides each room of a hotel differently but in reality, the same room is listed. Room duplication is a tedious problem since every supplier has different standards when it comes to offering room data. Room Mapping aims to improve the customer experience while finding the right room and optimizes profitability for the business.
Room mapping is a process of identifying room level data via multiple parameters, detecting which room listings are the same, and discarding duplicate results. It is carried out to display rooms accurately meanwhile sorting them by various filters according to the user’s preference. It is crucial to uniquely identify categories across multiple providers along with Room type, Description, Room ID, Amenities, Bed type, Policy, and much more for better customer experience.
Best Content Mapping Solution:
As we mentioned, manually fixing inconsistencies when it comes to Room and Hotel mapping is immensely difficult. Online travel agents end up with tons of duplicate hotels and rooms on their website which indirectly leads to confused customers. The best solution for this issue is integrating a hotel mapping tool or a hotel aggregator API. These tools help to consolidate and attain control over hotel content.
UNICA offers great Hotel Mapping and Room Mapping software. Its seamless easy-to-use interface and API helps users in configuring supplier credentials, uploading content files, pinpointing duplicates, mapping hotel content, and more.
Find out more about UNICA here:
Established in 2018, Vervotech was founded by a team of passionate entrepreneurs, who came in with a collective experience of several decades in the travel technology industry. Vervotech aims at collaborating closely with travel agencies to help solve complex problems by leveraging artificial intelligence, putting data at the core of decision making and being laser-focused on their clients’ business.