Room Mapping Technology for Online Travel Businesses- Solutions, Need & Benefits
The turn of the millennium brought with it several technologies that completely transformed the global business environment. Technologies such as the internet and social media provided a lot of advantages to many businesses that were aware of the potential of these new media. As a result, the companies that were able to incorporate these newer technologies, like Hotel and Room Mapping, into their existing mixes enjoyed a certain competitive edge over the companies that relied heavily on traditional technologies. TL; DR The rise of the internet and online travel agencies (OTAs) in the 2000s transformed the travel industry, making digital listings and bookings the norm. Room duplication became a major issue as multiple suppliers listed the same hotel room with varying attributes, confusing travelers and hurting conversions. Room Mapping technology solves this by identifying, deduplicating, and standardizing room data across different sources, ensuring clean and accurate listings. Manual mapping is time-consuming and unsustainable. AI-powered room mapping automates the process, enabling faster updates, better accuracy, and improved customer experience. Vervotech’s AI-based Room Mapping solution helps OTAs and travel businesses streamline operations, reduce errors, and scale efficiently in an increasingly competitive market. The Rise of Online Travel Agencies (OTAs) The travel and hospitality sector is no stranger to such changes, having constantly transformed itself through the ages depending on the needs and requirements of society. The advent of the internet and social media platforms enabled travel and hospitality providers with a much-needed platform to showcase their listings. The 2000s saw the rise of several online travel agencies that aggressively expanded their markets in new and emerging markets due to the rapid boom of the travel industry. There were several reasons behind the shift in the industry: Shorter travel time between locations Better communication over long distances Easier access to information New and emerging markets in Asia, Latin America, and Africa New opportunities through strategic business ventures Rise of the niche industries A shift in the mentality and psyche of people Consumer Shift: Embracing Online Booking People are much more open towards online booking platforms today when compared to the general population before the internet revolution. This is because the internet provides people with a direct channel to market their products and services, thus leading to better relationships between the provider and the consumer. Therefore, niche industries found their footing, leading to many more people travelling regularly for their business needs. The hospitality providers needed to understand the shift in the market and adapt their ways to better meet the needs and wants of their target market. Several technology companies started operations to meet these growing needs of the business when it came to optimizing their business practices. If businesses were to evolve into the digital era, they needed to do away with their archaic technologies and incorporate these newer ones to reach more audiences and provide better services. The shift towards an online business model by travel agencies was a step in the right direction, but since the market was new, these companies struggled to find the most optimal ways to sell their products. Also Read – How to Choose the Best Room Mapping API What is Room Mapping Technology? Room mapping has emerged in the 21st century as one of the leading services in the field that has more or less become a staple over the years. Mapping in the industry ensures accurate and precise data flow between various nodes, thus removing duplicate and erroneous listings on any given platform. With modern cloud-based systems being able to handle thousands of transactions simultaneously, the need for proper, updated, and unique listings on one’s platform is greater than ever. The Problem Room Mapping Solves: Tackling Room Duplication When a supplier or an OTA works with multiple suppliers or provides data to multiple other sources, mapping that same data and updating it across all channels can become an extremely tedious process. Hotel and room mapping APIs automate the entire process so that inconsistencies within the system can be removed with a simple click. Online Travel Agencies face the issue of duplication when it comes to rooms listed on their website. Every data provider provides each room of a hotel differently, but in reality, the same room is listed multiple times with different attributes. Room duplication is a tedious problem since every supplier has different standards when it comes to offering room data. Room Mapping aims to improve the customer experience while finding the right room and optimizing profitability for the business. How Room Mapping Technology Works: Identifying and Standardizing Data Room mapping is a process of identifying room-level data via multiple parameters, detecting which room listings are the same, and discarding duplicate results. It is carried out to display rooms accurately while sorting them by various filters according to the user’s preference. It is crucial to uniquely identify categories across multiple providers, along with Room type, Description, Room ID, Amenities, Bed type, Policy, and much more for a better customer experience. Why is Room Mapping Essential for Travel Businesses? One of the biggest challenges faced by the travel fraternity is the lack of a global standard when it comes to distributing content. Each channel focuses on its own set of rules when distributing content, and this makes it extremely hard for suppliers to consolidate the data that is being sent out. It has been established through years of research and simulation that cross-table mapping is a multi-step process, i.e., the travel businesses usually send their data to a data management company, which then converts that content into their own set of codes, which are then represented in a huge XLS table. This process alone, if not automated, can take up to a month, depending on the type of data that is being consolidated. This mapped data, which is consolidated, is then sent to the various travel businesses for sale on their marketplace. The Power of Automation: AI in Room Mapping As the number of listings and overall conversions on platforms increases, manually mapping
